Employment

Losing one's employment as a consequence of personal blog commentary about the place of employment has become so commonplace that there is now an informal verb for the event: "dooced". The word dooce originates from the pseudonym of Heather Armstrong, who lost her job after writing satirical accounts of her place of employment on her personal blog. In general, attempts at hiding the blogger's name and/or the place of employment in anonymity have proved ineffective at protecting the blogger.[28] Employees who blog about elements of their place of employment raise the issue of employee branding, since their activities can begin to affect the brand recognition of their employer.

Source: http://en.wikipedia.org/wiki/Weblog